Past Work

Selected clients, employers, and projects from over the course of my career

When I do something that goes right, I love to share it in case it can help my fellow Democrats or progressives.

Will Bunnett 1/1/23 Will Bunnett 1/1/23

Case Study: Engaging Male Voters on Abortion

To engage male voters on a women’s issue, we made male viewers the heroes of our videos—without taking away women’s agency on the issue—by carefully tapping into traditional masculine tropes. See how it helped win Minnesota’s governor’s race.

Case Study: Email Reengagement

We asked the question, “Are dormant names really there?” but the answer more than justified the skepticism: 55% of the people who signed up joined with an email address that was NOT in the database. In other words, no, they were not really there.

Case Study: Brand Language System

A brand language system helps everyone inside and outside an organization get on the same page about what you do and why, which makes decisions easier and work quicker. See how Equal Justice Works benefited.