Democrats and progressives have some truly great ideas for improving people’s lives in America and around the world. But I noticed long ago that having the best, most popular policies didn’t neatly overlap with winning elections. There had to be other explanations for why people voted the way they did—and other ways to get them to vote for the people with the good ideas. So I decided to dedicate my career to better understanding and moving voters so the world could see better outcomes.

First I got involved with the emerging world of digital elections. Then I earned a masters degree in political psychology from the University of Chicago and got a chance to use it right away in a brief stint with the great George Lakoff at his think tank before heading back into the campaign world. I led Barack Obama’s Fight the Smears content strategy, worked on digital strategy for dozens of organizations and campaigns like Elizabeth Warren and Chuck Schumer for six years at Trilogy Interactive, and co-started and grew my own shop at Clarify Agency for eight years, eventually expanding to 10 team members and multi-million dollar annual revenue.

Today as an independent operator, I relish opportunities to collaborate with good people and focus on my personal mission of better understanding and moving voters and improving the world.