There’s been a lot of harping on Hillary Clinton’s logo since she rolled out her presidential campaign last week, but her moves on economic inequality will likely have a bigger impact on her #politicalbrand. Specifically, Clinton is making it clear early on that an anti-inequality position will represent a key…
Why Democrats Must Stop Campaigning and Start Managing Political Brands
If the problem for Democrats isn’t the policies, it must be the other stuff — the trust, the emotional connection, the identity. In short, the political brand. And judging by some of the contradictory results buried in Democrats’ mid-term