Will Bunnett

Politics • Branding • Psychology

April 20, 2015
by Will Bunnett
Comments Off on Hillary Clinton’s Campaign Launches Strong on Inequality

Hillary Clinton’s Campaign Launches Strong on Inequality

There’s been a lot of harping on Hillary Clinton’s logo since she rolled out her presidential campaign last week, but her moves on economic inequality will likely have a bigger impact on her #politicalbrand. Specifically, Clinton is making it clear … Continue reading

January 7, 2015
by Will Bunnett
Comments Off on Why Democrats Must Stop Campaigning and Start Managing Political Brands

Why Democrats Must Stop Campaigning and Start Managing Political Brands

If the problem for Democrats isn’t the policies, it must be the other stuff — the trust, the emotional connection, the identity. In short, the political brand. And judging by some of the contradictory results buried in Democrats’ mid-term