Will Bunnett

Politics • Branding • Psychology

January 20, 2015
by Will Bunnett
Comments Off on Obama About to Ace the Impossible Choice Between Fairness and Growth

Obama About to Ace the Impossible Choice Between Fairness and Growth

Fair is fair, right? Well, except when it’s unfair. Appealing to people’s sense of fairness can be incredibly powerful in politics, but fairness is also one of the trickiest concepts in political psychology and cognitive linguistics to get right. Many … Continue reading

August 5, 2014
by Will Bunnett
1 Comment

Republicans Attack Government’s Brand, 1 of 2: The Anti-Brand

In a way, the closest branding parallel to today’s Republican Party is the punk movement. Punk emerged and grew as a sort of anti-statement, a counterpoint to popular culture, commercial marketing, and other forms of telling you what to think. … Continue reading

July 29, 2013
by Will Bunnett
Comments Off on The Middle Class Dies Twice in Detroit

The Middle Class Dies Twice in Detroit

Detroit didn’t die when it filed for bankruptcy — but the city isn’t the only symbol of 20th century middle-class prosperity the bankruptcy threatens. Defined benefit pension plans in general are endangered by this move, and Social Security itself is … Continue reading