Will Bunnett

Politics • Branding • Psychology

September 30, 2014
by Will Bunnett
Comments Off on How to Blow a Right-Wing Billionaire’s Money

How to Blow a Right-Wing Billionaire’s Money

Aren’t mighty captains of industry like Charles and David Koch supposed to derive their success in business because they’re so calm and rational and make such good decisions? Isn’t that what’s earned them the money to make us all tremble … Continue reading

March 31, 2014
by Will Bunnett
Comments Off on How Politics Disproves “Death of Brands” Sensationalism

How Politics Disproves “Death of Brands” Sensationalism

Having information isn’t the same thing as processing it. That means there will always be a place for brands, both in politics and in commerce — because the power of brands comes from helping people simplify their decision making. Even … Continue reading