Will Bunnett

Politics • Branding • Psychology

August 26, 2013
by Will Bunnett
Comments Off on Case in Point: Republicans Can’t Rebrand

Case in Point: Republicans Can’t Rebrand

Republican floundering on immigration reform is a textbook illustration of why accountability and authority are so important to managing brands. In my estimation of how political brands are made, I claimed that when it comes to parties, “Short of [electing … Continue reading