The Conservative News Bubble Is Psychological

Charlie Cook rightly points out that the conservative news bubble isn’t just differences of opinion or predictions gone a little wrong: What we’ve seen are “astonishing miscalculations on hugely consequential matters.” For my part, I’ve already explained why I think this bubble — the bubble that caused presidential loser Mitt…

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Case in Point: Republicans Can’t Rebrand

Republican floundering on immigration reform is a textbook illustration of why accountability and authority are so important to managing brands. In my estimation of how political brands are made, I claimed that when it comes to parties, “Short of [electing one of its members as the nation’s president], no one…

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The Party of No Goes Yes

First of all, it’s a steep challenge for Senate Republicans in particular to pull off a rebranding from the Party of No to the Party of Yes, since they have spent the last four and a half years saying no to: Cabinet appointments Judicial nominees Health care reform Job creation…

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How Political Brands Are Made

Good branding requires discipline. Thus, brands tend to thrive on clear chains of authority and accountability. The Republican Party has an unhealthy brand. That’s been clear since well before the drubbing the party took in the 2012 presidential and senatorial elections. The Republican National Committee recognized the branding problem and…

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