Charlie Cook rightly points out that the conservative news bubble isn’t just differences of opinion or predictions gone a little wrong: What we’ve seen are “astonishing miscalculations on hugely consequential matters.” For my part, I’ve already explained why I think … Continue reading →
Will Bunnett, a senior strategist at Trilogy Interactive, and a former producer at Obama for America, said that in spite of these problems, Republicans have a successful niche brand at the moment — the base isn’t going anywhere. So they need to find a way to convince new voters that the Republican brand is relevant to them. That’s going to be hard to do without a strong, visible leader.
“It’s very similar to the branding problem Apple had in the early ’90s, when it had a small, devoted following, but its brand didn’t seem relevant to most PC users,” Bunnett said. “Apple fixed its brand problem with innovative products and design. But without a Steve Jobs-like leader, Republicans will have a hard time innovating.”
When the Republicans shut down the government in the 1990’s, Rep. Newt Gingrich thought the president would take the blame — but Rep. Dick Armey knew that was the wrong answer to the wrong question. The question would be one … Continue reading →
August 26, 2013
by Will Bunnett Comments Off on Case in Point: Republicans Can’t Rebrand
Republican floundering on immigration reform is a textbook illustration of why accountability and authority are so important to managing brands. In my estimation of how political brands are made, I claimed that when it comes to parties, “Short of [electing … Continue reading →
First of all, it’s a steep challenge for Senate Republicans in particular to pull off a rebranding from the Party of No to the Party of Yes, since they have spent the last four and a half years saying no … Continue reading →
Good branding requires discipline. Thus, brands tend to thrive on clear chains of authority and accountability. The Republican Party has an unhealthy brand. That’s been clear since well before the drubbing the party took in the 2012 presidential and senatorial … Continue reading →
May 16, 2013
by Will Bunnett Comments Off on Is the Democratic Party’s Brand the One in Trouble?
Since the Republicans got smoked in the 2012 elections (at least in the races for the Senate and presidency), much has been made of the decline of the Republican brand, the structural and demographic holes the party is digging itself, … Continue reading →