Will Bunnett

Politics • Branding • Psychology

April 3, 2015
by Will Bunnett
Comments Off on The Political Brand Fallout in Indiana

The Political Brand Fallout in Indiana

Indiana’s unfolding drama with legalizing discrimination has spawned a nationwide media storm, boycotts of the state, and one compromise bill that just made everyone unhappy. This has caused damage to the political brands of the state of Indiana and nationwide … Continue reading

November 17, 2014
by Will Bunnett
Comments Off on Democratic Political Brand Crumbles, But for How Long?

Democratic Political Brand Crumbles, But for How Long?

The 2012 election showed us how badly troubled the Republican political brand is — but this month’s election showed Democrats are in a lot of trouble, too. From here on, each side has a clear challenge: while the Republican electoral … Continue reading

August 13, 2014
by Will Bunnett
Comments Off on Republicans Attack Government’s Brand, 2 of 2: Origins and Future of a Branding Problem

Republicans Attack Government’s Brand, 2 of 2: Origins and Future of a Branding Problem

Conservative hero (and top government official of the United States) Ronald Reagan famously said, “Government is not the solution to our problem; government is the problem.” That quote is perhaps the most iconic example of Republicans’ systematic efforts throughout recent … Continue reading

August 5, 2014
by Will Bunnett
1 Comment

Republicans Attack Government’s Brand, 1 of 2: The Anti-Brand

In a way, the closest branding parallel to today’s Republican Party is the punk movement. Punk emerged and grew as a sort of anti-statement, a counterpoint to popular culture, commercial marketing, and other forms of telling you what to think. … Continue reading

June 17, 2014
by Will Bunnett
Comments Off on It’s Not a Party: Branding Eric Cantor’s Defeat

It’s Not a Party: Branding Eric Cantor’s Defeat

Last week, House Majority Leader Eric Cantor lost his bid for reelection early, falling unexpectedly in the Republican primary to a “tea party” challenger — by an 11-point margin. At least, the press was close to unanimous that that was … Continue reading

March 31, 2014
by Will Bunnett
Comments Off on How Politics Disproves “Death of Brands” Sensationalism

How Politics Disproves “Death of Brands” Sensationalism

Having information isn’t the same thing as processing it. That means there will always be a place for brands, both in politics and in commerce — because the power of brands comes from helping people simplify their decision making. Even … Continue reading

February 19, 2014
by Will Bunnett
Comments Off on It’s the Poor GOP Branding Carpenter Who Blames His Tools

It’s the Poor GOP Branding Carpenter Who Blames His Tools

If Republicans are going to fix their brand, it’s going to take fundamental organizational changes. Yet Republican branding thinkers — even those who recognize the challenge of making those fundamental changes — continue to recommend tactical changes to the tools … Continue reading

February 7, 2014
by Will Bunnett
1 Comment

Is the Conservative Info Bubble Good for Progressives?

I think the information bubble that caused Mitt Romney to be sure of victory when he was about to be blown out is dangerous. But what if it’s actually a good thing for progressives? That’s what Frank Rich seems to … Continue reading

December 31, 2013
by Will Bunnett
2 Comments

To Fight Poverty, Fight the Ultimate Attribution Error

Republicans in Congress forced the expiration of unemployment benefits for millions of Americans this weekend — an unprecedented move when long-term unemployment rates are this high. How could they be so cruel? Fighting poverty isn’t just a matter of making … Continue reading

December 3, 2013
by Will Bunnett
Comments Off on Pulling the Scooby Doo Mask off Paul Ryan

Pulling the Scooby Doo Mask off Paul Ryan

Paul Ryan is the foremost expert among elected Republicans when it comes to whitewashing unpopular positions, so if he is now attempting to brand himself as a social justice fighter, could that mean an incipient trend for the Republican Party? … Continue reading