Will Bunnett

Politics • Branding • Psychology

January 20, 2015
by Will Bunnett
Comments Off on Obama About to Ace the Impossible Choice Between Fairness and Growth

Obama About to Ace the Impossible Choice Between Fairness and Growth

Fair is fair, right? Well, except when it’s unfair. Appealing to people’s sense of fairness can be incredibly powerful in politics, but fairness is also one of the trickiest concepts in political psychology and cognitive linguistics to get right. Many … Continue reading

March 31, 2014
by Will Bunnett
Comments Off on How Politics Disproves “Death of Brands” Sensationalism

How Politics Disproves “Death of Brands” Sensationalism

Having information isn’t the same thing as processing it. That means there will always be a place for brands, both in politics and in commerce — because the power of brands comes from helping people simplify their decision making. Even … Continue reading

February 7, 2014
by Will Bunnett
1 Comment

Is the Conservative Info Bubble Good for Progressives?

I think the information bubble that caused Mitt Romney to be sure of victory when he was about to be blown out is dangerous. But what if it’s actually a good thing for progressives? That’s what Frank Rich seems to … Continue reading

December 31, 2013
by Will Bunnett
2 Comments

To Fight Poverty, Fight the Ultimate Attribution Error

Republicans in Congress forced the expiration of unemployment benefits for millions of Americans this weekend — an unprecedented move when long-term unemployment rates are this high. How could they be so cruel? Fighting poverty isn’t just a matter of making … Continue reading

November 12, 2013
by Will Bunnett
Comments Off on The Conservative News Bubble Is Psychological

The Conservative News Bubble Is Psychological

Charlie Cook rightly points out that the conservative news bubble isn’t just differences of opinion or predictions gone a little wrong: What we’ve seen are “astonishing miscalculations on hugely consequential matters.” For my part, I’ve already explained why I think … Continue reading