Will Bunnett

Politics • Branding • Psychology

March 31, 2014
by Will Bunnett
Comments Off on How Politics Disproves “Death of Brands” Sensationalism

How Politics Disproves “Death of Brands” Sensationalism

Having information isn’t the same thing as processing it. That means there will always be a place for brands, both in politics and in commerce — because the power of brands comes from helping people simplify their decision making. Even … Continue reading

February 19, 2014
by Will Bunnett
Comments Off on It’s the Poor GOP Branding Carpenter Who Blames His Tools

It’s the Poor GOP Branding Carpenter Who Blames His Tools

If Republicans are going to fix their brand, it’s going to take fundamental organizational changes. Yet Republican branding thinkers — even those who recognize the challenge of making those fundamental changes — continue to recommend tactical changes to the tools … Continue reading

February 7, 2014
by Will Bunnett
1 Comment

Is the Conservative Info Bubble Good for Progressives?

I think the information bubble that caused Mitt Romney to be sure of victory when he was about to be blown out is dangerous. But what if it’s actually a good thing for progressives? That’s what Frank Rich seems to … Continue reading

February 4, 2014
by Will Bunnett
Comments Off on The State of the President’s Brand

The State of the President’s Brand

Last Tuesday, President Barack Obama delivered his fifth State of the Union address. But what is the state of the president? How is his brand holding up? On the surface, not well. According to Pew’s latest poll, the president was … Continue reading

December 31, 2013
by Will Bunnett
2 Comments

To Fight Poverty, Fight the Ultimate Attribution Error

Republicans in Congress forced the expiration of unemployment benefits for millions of Americans this weekend — an unprecedented move when long-term unemployment rates are this high. How could they be so cruel? Fighting poverty isn’t just a matter of making … Continue reading