Will Bunnett

Politics • Branding • Psychology

February 4, 2014
by Will Bunnett
Comments Off on The State of the President’s Brand

The State of the President’s Brand

Last Tuesday, President Barack Obama delivered his fifth State of the Union address. But what is the state of the president? How is his brand holding up? On the surface, not well. According to Pew’s latest poll, the president was … Continue reading

May 30, 2013
by Will Bunnett

How Political Brands Are Made

Good branding requires discipline. Thus, brands tend to thrive on clear chains of authority and accountability. The Republican Party has an unhealthy brand. That’s been clear since well before the drubbing the party took in the 2012 presidential and senatorial … Continue reading