Will Bunnett

Politics • Branding • Psychology

January 7, 2015
by Will Bunnett
Comments Off on Why Democrats Must Stop Campaigning and Start Managing Political Brands

Why Democrats Must Stop Campaigning and Start Managing Political Brands

If the problem for Democrats isn’t the policies, it must be the other stuff — the trust, the emotional connection, the identity. In short, the political brand. And judging by some of the contradictory results buried in Democrats’ mid-term

November 17, 2014
by Will Bunnett
Comments Off on Democratic Political Brand Crumbles, But for How Long?

Democratic Political Brand Crumbles, But for How Long?

The 2012 election showed us how badly troubled the Republican political brand is — but this month’s election showed Democrats are in a lot of trouble, too. From here on, each side has a clear challenge: while the Republican electoral … Continue reading