How come people don’t believe in science? It turns out science can actually give us answers to that question — well, some of us, anyway. I read an interesting piece about that recently, which I found all the more interesting because of how it relates to fact-checking efforts in politics….
How Politics Disproves “Death of Brands” Sensationalism
Having information isn’t the same thing as processing it. That means there will always be a place for brands, both in politics and in commerce — because the power of brands comes from helping people simplify their decision making. Even so, you can always grab a few eyeballs by making…