Will Bunnett

Politics • Branding • Psychology

January 7, 2015
by Will Bunnett
Comments Off on Why Democrats Must Stop Campaigning and Start Managing Political Brands

Why Democrats Must Stop Campaigning and Start Managing Political Brands

If the problem for Democrats isn’t the policies, it must be the other stuff — the trust, the emotional connection, the identity. In short, the political brand. And judging by some of the contradictory results buried in Democrats’ mid-term

March 31, 2014
by Will Bunnett
Comments Off on How Politics Disproves “Death of Brands” Sensationalism

How Politics Disproves “Death of Brands” Sensationalism

Having information isn’t the same thing as processing it. That means there will always be a place for brands, both in politics and in commerce — because the power of brands comes from helping people simplify their decision making. Even … Continue reading