Will Bunnett

Politics • Branding • Psychology

January 7, 2015
by Will Bunnett
Comments Off on Why Democrats Must Stop Campaigning and Start Managing Political Brands

Why Democrats Must Stop Campaigning and Start Managing Political Brands

If the problem for Democrats isn’t the policies, it must be the other stuff — the trust, the emotional connection, the identity. In short, the political brand. And judging by some of the contradictory results buried in Democrats’ mid-term