Will Bunnett

Politics • Branding • Psychology

September 15, 2014
by Will Bunnett
1 Comment

Decisively Improving Hillary Clinton’s Political Brand

Back in 2007 and 2008, Hillary Clinton, candidate for president, had trouble making up her mind. Just as commercial brands must be decisive, indecision at the top of the Clinton campaign ended up undermining the entire #politicalbrand, contributing to an … Continue reading

February 7, 2014
by Will Bunnett
1 Comment

Is the Conservative Info Bubble Good for Progressives?

I think the information bubble that caused Mitt Romney to be sure of victory when he was about to be blown out is dangerous. But what if it’s actually a good thing for progressives? That’s what Frank Rich seems to … Continue reading