Will Bunnett

Politics • Branding • Psychology

January 7, 2015
by Will Bunnett
Comments Off on Why Democrats Must Stop Campaigning and Start Managing Political Brands

Why Democrats Must Stop Campaigning and Start Managing Political Brands

If the problem for Democrats isn’t the policies, it must be the other stuff — the trust, the emotional connection, the identity. In short, the political brand. And judging by some of the contradictory results buried in Democrats’ mid-term

June 3, 2013
by Will Bunnett
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The Party of No Goes Yes

First of all, it’s a steep challenge for Senate Republicans in particular to pull off a rebranding from the Party of No to the Party of Yes, since they have spent the last four and a half years saying no … Continue reading