With increasingly wide adoption of advocacy email best practices, and with so many progressive groups so closely aligned politically, some advocacy groups, candidates for office, and others in the progressive political email universe are having a hard time standing out from the crowd. What can they do to differentiate themselves?…
Did Organizing for Action Damage its Brand with this Email?
Late last night, I got an email from Ivan Frishberg, BarackObama.com about climate change (see below). Well, eventually I figured out it was about climate change. The subject line said simply, “Unicorns exist**”. Interesting subject line, but whenever I see something like this in online politics, it makes me think…