Will Bunnett

Politics • Branding • Psychology

October 14, 2013
by Will Bunnett
Comments Off on Republicans’ Brand Loses Them the Shutdown Fight

Republicans’ Brand Loses Them the Shutdown Fight

When the Republicans shut down the government in the 1990’s, Rep. Newt Gingrich thought the president would take the blame — but Rep. Dick Armey knew that was the wrong answer to the wrong question. The question would be one … Continue reading

June 5, 2013
by Will Bunnett
Comments Off on Psychology Says We Should Have Prosecuted

Psychology Says We Should Have Prosecuted

One of the most beautiful miracles of humanity is the contradiction of reason. We’re blessed with the capacity to reason carefully — but we’re not disposed to most of the time. Nowhere is this principle more clear than in economics, … Continue reading