Indiana’s unfolding drama with legalizing discrimination has spawned a nationwide media storm, boycotts of the state, and one compromise bill that just made everyone unhappy. This has caused damage to the political brands of the state of Indiana and nationwide Republicans. After decades of building electoral successes on “God, guns,…
Why Democrats Must Stop Campaigning and Start Managing Political Brands
If the problem for Democrats isn’t the policies, it must be the other stuff — the trust, the emotional connection, the identity. In short, the political brand. And judging by some of the contradictory results buried in Democrats’ mid-term
How Politics Disproves “Death of Brands” Sensationalism
Having information isn’t the same thing as processing it. That means there will always be a place for brands, both in politics and in commerce — because the power of brands comes from helping people simplify their decision making. Even so, you can always grab a few eyeballs by making…