Will Bunnett

Politics • Branding • Psychology

April 20, 2015
by Will Bunnett
Comments Off on Hillary Clinton’s Campaign Launches Strong on Inequality

Hillary Clinton’s Campaign Launches Strong on Inequality

There’s been a lot of harping on Hillary Clinton’s logo since she rolled out her presidential campaign last week, but her moves on economic inequality will likely have a bigger impact on her #politicalbrand. Specifically, Clinton is making it clear … Continue reading

September 30, 2014
by Will Bunnett
Comments Off on How to Blow a Right-Wing Billionaire’s Money

How to Blow a Right-Wing Billionaire’s Money

Aren’t mighty captains of industry like Charles and David Koch supposed to derive their success in business because they’re so calm and rational and make such good decisions? Isn’t that what’s earned them the money to make us all tremble … Continue reading

September 26, 2013
by Will Bunnett
Comments Off on Top Five Branding Principles for Email Advocacy

Top Five Branding Principles for Email Advocacy

MoveOn was the original, the big dog and role model — until it laid off a bunch of its staff and changed direction late last year. Proving that the pressures on MoveOn weren’t a fluke, DFA also made big changes … Continue reading

May 30, 2013
by Will Bunnett
5 Comments

How Political Brands Are Made

Good branding requires discipline. Thus, brands tend to thrive on clear chains of authority and accountability. The Republican Party has an unhealthy brand. That’s been clear since well before the drubbing the party took in the 2012 presidential and senatorial … Continue reading