There’s been a lot of harping on Hillary Clinton’s logo since she rolled out her presidential campaign last week, but her moves on economic inequality will likely have a bigger impact on her #politicalbrand. Specifically, Clinton is making it clear early on that an anti-inequality position will represent a key…
How to Blow a Right-Wing Billionaire’s Money
Aren’t mighty captains of industry like Charles and David Koch supposed to derive their success in business because they’re so calm and rational and make such good decisions? Isn’t that what’s earned them the money to make us all tremble at their enormous election spending? Then why are they so…
Top Five Branding Principles for Email Advocacy
MoveOn was the original, the big dog and role model — until it laid off a bunch of its staff and changed direction late last year. Proving that the pressures on MoveOn weren’t a fluke, DFA also made big changes a few months later. In a more mature, more competitive…
Save Your Email Advocacy Program with a Strong Brand
With increasingly wide adoption of advocacy email best practices, and with so many progressive groups so closely aligned politically, some advocacy groups, candidates for office, and others in the progressive political email universe are having a hard time standing out from the crowd. What can they do to differentiate themselves?…
How Political Brands Are Made
Good branding requires discipline. Thus, brands tend to thrive on clear chains of authority and accountability. The Republican Party has an unhealthy brand. That’s been clear since well before the drubbing the party took in the 2012 presidential and senatorial elections. The Republican National Committee recognized the branding problem and…