There’s been a lot of harping on Hillary Clinton’s logo since she rolled out her presidential campaign last week, but her moves on economic inequality will likely have a bigger impact on her #politicalbrand. Specifically, Clinton is making it clear early on that an anti-inequality position will represent a key…
Damaging Your Brand Through Politics
A Wisconsin state legislator says political donors shouldn’t have to disclose their employers because it hurts the business climate. But does engaging in politics hurt a company’s brand? The answer is basically: the more controversial the topic, and the more directly engaged the company gets, the greater the risk —…