Will Bunnett

Politics • Branding • Psychology

February 19, 2014
by Will Bunnett
Comments Off on It’s the Poor GOP Branding Carpenter Who Blames His Tools

It’s the Poor GOP Branding Carpenter Who Blames His Tools

If Republicans are going to fix their brand, it’s going to take fundamental organizational changes. Yet Republican branding thinkers — even those who recognize the challenge of making those fundamental changes — continue to recommend tactical changes to the tools … Continue reading

February 4, 2014
by Will Bunnett
Comments Off on The State of the President’s Brand

The State of the President’s Brand

Last Tuesday, President Barack Obama delivered his fifth State of the Union address. But what is the state of the president? How is his brand holding up? On the surface, not well. According to Pew’s latest poll, the president was … Continue reading

December 31, 2013
by Will Bunnett
2 Comments

To Fight Poverty, Fight the Ultimate Attribution Error

Republicans in Congress forced the expiration of unemployment benefits for millions of Americans this weekend — an unprecedented move when long-term unemployment rates are this high. How could they be so cruel? Fighting poverty isn’t just a matter of making … Continue reading

December 3, 2013
by Will Bunnett
Comments Off on Pulling the Scooby Doo Mask off Paul Ryan

Pulling the Scooby Doo Mask off Paul Ryan

Paul Ryan is the foremost expert among elected Republicans when it comes to whitewashing unpopular positions, so if he is now attempting to brand himself as a social justice fighter, could that mean an incipient trend for the Republican Party? … Continue reading

October 21, 2013
by Will Bunnett
1 Comment

From Digiday…

Will Bunnett, a senior strategist at Trilogy Interactive, and a former producer at Obama for America, said that in spite of these problems, Republicans have a successful niche brand at the moment — the base isn’t going anywhere. So they need to find a way to convince new voters that the Republican brand is relevant to them. That’s going to be hard to do without a strong, visible leader.

“It’s very similar to the branding problem Apple had in the early ’90s, when it had a small, devoted following, but its brand didn’t seem relevant to most PC users,” Bunnett said. “Apple fixed its brand problem with innovative products and design. But without a Steve Jobs-like leader, Republicans will have a hard time innovating.”

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October 14, 2013
by Will Bunnett
Comments Off on Republicans’ Brand Loses Them the Shutdown Fight

Republicans’ Brand Loses Them the Shutdown Fight

When the Republicans shut down the government in the 1990’s, Rep. Newt Gingrich thought the president would take the blame — but Rep. Dick Armey knew that was the wrong answer to the wrong question. The question would be one … Continue reading

September 26, 2013
by Will Bunnett
Comments Off on Top Five Branding Principles for Email Advocacy

Top Five Branding Principles for Email Advocacy

MoveOn was the original, the big dog and role model — until it laid off a bunch of its staff and changed direction late last year. Proving that the pressures on MoveOn weren’t a fluke, DFA also made big changes … Continue reading