Will Bunnett

Politics • Branding • Psychology

January 20, 2015
by Will Bunnett
Comments Off on Obama About to Ace the Impossible Choice Between Fairness and Growth

Obama About to Ace the Impossible Choice Between Fairness and Growth

Fair is fair, right? Well, except when it’s unfair. Appealing to people’s sense of fairness can be incredibly powerful in politics, but fairness is also one of the trickiest concepts in political psychology and cognitive linguistics to get right. Many … Continue reading

January 7, 2015
by Will Bunnett
Comments Off on Why Democrats Must Stop Campaigning and Start Managing Political Brands

Why Democrats Must Stop Campaigning and Start Managing Political Brands

If the problem for Democrats isn’t the policies, it must be the other stuff — the trust, the emotional connection, the identity. In short, the political brand. And judging by some of the contradictory results buried in Democrats’ mid-term

November 17, 2014
by Will Bunnett
Comments Off on Democratic Political Brand Crumbles, But for How Long?

Democratic Political Brand Crumbles, But for How Long?

The 2012 election showed us how badly troubled the Republican political brand is — but this month’s election showed Democrats are in a lot of trouble, too. From here on, each side has a clear challenge: while the Republican electoral … Continue reading

September 15, 2014
by Will Bunnett
1 Comment

Decisively Improving Hillary Clinton’s Political Brand

Back in 2007 and 2008, Hillary Clinton, candidate for president, had trouble making up her mind. Just as commercial brands must be decisive, indecision at the top of the Clinton campaign ended up undermining the entire #politicalbrand, contributing to an … Continue reading

February 4, 2014
by Will Bunnett
Comments Off on The State of the President’s Brand

The State of the President’s Brand

Last Tuesday, President Barack Obama delivered his fifth State of the Union address. But what is the state of the president? How is his brand holding up? On the surface, not well. According to Pew’s latest poll, the president was … Continue reading

December 3, 2013
by Will Bunnett
Comments Off on Pulling the Scooby Doo Mask off Paul Ryan

Pulling the Scooby Doo Mask off Paul Ryan

Paul Ryan is the foremost expert among elected Republicans when it comes to whitewashing unpopular positions, so if he is now attempting to brand himself as a social justice fighter, could that mean an incipient trend for the Republican Party? … Continue reading

October 14, 2013
by Will Bunnett
Comments Off on Republicans’ Brand Loses Them the Shutdown Fight

Republicans’ Brand Loses Them the Shutdown Fight

When the Republicans shut down the government in the 1990’s, Rep. Newt Gingrich thought the president would take the blame — but Rep. Dick Armey knew that was the wrong answer to the wrong question. The question would be one … Continue reading

September 26, 2013
by Will Bunnett
Comments Off on Top Five Branding Principles for Email Advocacy

Top Five Branding Principles for Email Advocacy

MoveOn was the original, the big dog and role model — until it laid off a bunch of its staff and changed direction late last year. Proving that the pressures on MoveOn weren’t a fluke, DFA also made big changes … Continue reading

Voting rights march, Selma, AL

July 25, 2013
by Will Bunnett
Comments Off on The Catch-22 of National Conversations About Race

The Catch-22 of National Conversations About Race

America’s problem with racial justice was exposed yet again by the acquittal of George Zimmerman in the killing of Trayvon Martin — so should we talk about race, or not? President Obama opened himself up personally on the subject the … Continue reading

June 20, 2013
by Will Bunnett
Comments Off on Obama Times it Right on Climate Change

Obama Times it Right on Climate Change

Global warming is real. Incidentally, I even have friends getting arrested because of it. More power to them. But here’s the thing: people don’t understand the difference between climate and weather — namely, that weather is what it’s like outside … Continue reading