Indiana’s unfolding drama with legalizing discrimination has spawned a nationwide media storm, boycotts of the state, and one compromise bill that just made everyone unhappy. This has caused damage to the political brands of the state of Indiana and nationwide … Continue reading →
January 7, 2015
by Will Bunnett Comments Off on Why Democrats Must Stop Campaigning and Start Managing Political Brands
If the problem for Democrats isn’t the policies, it must be the other stuff — the trust, the emotional connection, the identity. In short, the political brand. And judging by some of the contradictory results buried in Democrats’ mid-term
November 17, 2014
by Will Bunnett Comments Off on Democratic Political Brand Crumbles, But for How Long?
The 2012 election showed us how badly troubled the Republican political brand is — but this month’s election showed Democrats are in a lot of trouble, too. From here on, each side has a clear challenge: while the Republican electoral … Continue reading →