From Digiday… Will Bunnett, a senior strategist at Trilogy Interactive, and a former producer at Obama for America, said that in spite of these problems, Republicans have a successful niche brand at the moment — the base isn’t going anywhere. So they need to find a way to convince new…
Save Your Email Advocacy Program with a Strong Brand
With increasingly wide adoption of advocacy email best practices, and with so many progressive groups so closely aligned politically, some advocacy groups, candidates for office, and others in the progressive political email universe are having a hard time standing out from the crowd. What can they do to differentiate themselves?…