In a way, the closest branding parallel to today’s Republican Party is the punk movement. Punk emerged and grew as a sort of anti-statement, a counterpoint to popular culture, commercial marketing, and other forms of telling you what to think. Eventually, punk was coopted and commercialized. As the ironic California…
The State of the President’s Brand
Last Tuesday, President Barack Obama delivered his fifth State of the Union address. But what is the state of the president? How is his brand holding up? On the surface, not well. According to Pew’s latest poll, the president was at 43% approval versus 49% disapproval on the eve of…