Will Bunnett

Politics • Branding • Psychology

August 5, 2014
by Will Bunnett
1 Comment

Republicans Attack Government’s Brand, 1 of 2: The Anti-Brand

In a way, the closest branding parallel to today’s Republican Party is the punk movement. Punk emerged and grew as a sort of anti-statement, a counterpoint to popular culture, commercial marketing, and other forms of telling you what to think. … Continue reading

February 4, 2014
by Will Bunnett
Comments Off on The State of the President’s Brand

The State of the President’s Brand

Last Tuesday, President Barack Obama delivered his fifth State of the Union address. But what is the state of the president? How is his brand holding up? On the surface, not well. According to Pew’s latest poll, the president was … Continue reading