Will Bunnett, a senior strategist at Trilogy Interactive, and a former producer at Obama for America, said that in spite of these problems, Republicans have a successful niche brand at the moment — the base isn’t going anywhere. So they need to find a way to convince new voters that the Republican brand is relevant to them. That’s going to be hard to do without a strong, visible leader.
“It’s very similar to the branding problem Apple had in the early ’90s, when it had a small, devoted following, but its brand didn’t seem relevant to most PC users,” Bunnett said. “Apple fixed its brand problem with innovative products and design. But without a Steve Jobs-like leader, Republicans will have a hard time innovating.”
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