The State of the President’s Brand

Last Tuesday, President Barack Obama delivered his fifth State of the Union address. But what is the state of the president? How is his brand holding up? On the surface, not well. According to Pew’s latest poll, the president was at 43% approval versus 49% disapproval on the eve of…

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Pulling the Scooby Doo Mask off Paul Ryan

Paul Ryan is the foremost expert among elected Republicans when it comes to whitewashing unpopular positions, so if he is now attempting to brand himself as a social justice fighter, could that mean an incipient trend for the Republican Party? Paul Ryan is ready to move beyond last year’s failed…

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The Unique Challenges of Political Branding

When I see corporate branding experts tackling politics, I see lots of analysis of presidential races, but not that much about broader party branding. It makes sense: presidential races command more attention generally, and you’ve gotta go where your audience is. Moreover, presidential races are often the only level of…

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The Conservative News Bubble Is Psychological

Charlie Cook rightly points out that the conservative news bubble isn’t just differences of opinion or predictions gone a little wrong: What we’ve seen are “astonishing miscalculations on hugely consequential matters.” For my part, I’ve already explained why I think this bubble — the bubble that caused presidential loser Mitt…

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