Will Bunnett

Politics • Branding • Psychology

August 5, 2014
by Will Bunnett
1 Comment

Republicans Attack Government’s Brand, 1 of 2: The Anti-Brand

In a way, the closest branding parallel to today’s Republican Party is the punk movement. Punk emerged and grew as a sort of anti-statement, a counterpoint to popular culture, commercial marketing, and other forms of telling you what to think. … Continue reading

June 17, 2014
by Will Bunnett
Comments Off on It’s Not a Party: Branding Eric Cantor’s Defeat

It’s Not a Party: Branding Eric Cantor’s Defeat

Last week, House Majority Leader Eric Cantor lost his bid for reelection early, falling unexpectedly in the Republican primary to a “tea party” challenger — by an 11-point margin. At least, the press was close to unanimous that that was … Continue reading

March 31, 2014
by Will Bunnett
Comments Off on How Politics Disproves “Death of Brands” Sensationalism

How Politics Disproves “Death of Brands” Sensationalism

Having information isn’t the same thing as processing it. That means there will always be a place for brands, both in politics and in commerce — because the power of brands comes from helping people simplify their decision making. Even … Continue reading

February 19, 2014
by Will Bunnett
Comments Off on It’s the Poor GOP Branding Carpenter Who Blames His Tools

It’s the Poor GOP Branding Carpenter Who Blames His Tools

If Republicans are going to fix their brand, it’s going to take fundamental organizational changes. Yet Republican branding thinkers — even those who recognize the challenge of making those fundamental changes — continue to recommend tactical changes to the tools … Continue reading

February 7, 2014
by Will Bunnett
1 Comment

Is the Conservative Info Bubble Good for Progressives?

I think the information bubble that caused Mitt Romney to be sure of victory when he was about to be blown out is dangerous. But what if it’s actually a good thing for progressives? That’s what Frank Rich seems to … Continue reading