Will Bunnett

Politics • Branding • Psychology

May 6, 2015
by Will Bunnett
Comments Off on Fact: Psychology Can Beef Up Hillary Clinton’s “Briefing”

Fact: Psychology Can Beef Up Hillary Clinton’s “Briefing”

The 2016 campaign is barely under way, and this week Hillary for America unveiled its branded smear-fighting/fact-checking program, The Briefing: As the content lead for the 2008 Obama campaign’s Fight the Smears microsite and Obama Action Wire email program, I’ve … Continue reading

April 20, 2015
by Will Bunnett
Comments Off on Hillary Clinton’s Campaign Launches Strong on Inequality

Hillary Clinton’s Campaign Launches Strong on Inequality

There’s been a lot of harping on Hillary Clinton’s logo since she rolled out her presidential campaign last week, but her moves on economic inequality will likely have a bigger impact on her #politicalbrand. Specifically, Clinton is making it clear … Continue reading

April 3, 2015
by Will Bunnett
Comments Off on The Political Brand Fallout in Indiana

The Political Brand Fallout in Indiana

Indiana’s unfolding drama with legalizing discrimination has spawned a nationwide media storm, boycotts of the state, and one compromise bill that just made everyone unhappy. This has caused damage to the political brands of the state of Indiana and nationwide … Continue reading

January 20, 2015
by Will Bunnett
Comments Off on Obama About to Ace the Impossible Choice Between Fairness and Growth

Obama About to Ace the Impossible Choice Between Fairness and Growth

Fair is fair, right? Well, except when it’s unfair. Appealing to people’s sense of fairness can be incredibly powerful in politics, but fairness is also one of the trickiest concepts in political psychology and cognitive linguistics to get right. Many … Continue reading

January 7, 2015
by Will Bunnett
Comments Off on Why Democrats Must Stop Campaigning and Start Managing Political Brands

Why Democrats Must Stop Campaigning and Start Managing Political Brands

If the problem for Democrats isn’t the policies, it must be the other stuff — the trust, the emotional connection, the identity. In short, the political brand. And judging by some of the contradictory results buried in Democrats’ mid-term

November 17, 2014
by Will Bunnett
Comments Off on Democratic Political Brand Crumbles, But for How Long?

Democratic Political Brand Crumbles, But for How Long?

The 2012 election showed us how badly troubled the Republican political brand is — but this month’s election showed Democrats are in a lot of trouble, too. From here on, each side has a clear challenge: while the Republican electoral … Continue reading

September 30, 2014
by Will Bunnett
Comments Off on How to Blow a Right-Wing Billionaire’s Money

How to Blow a Right-Wing Billionaire’s Money

Aren’t mighty captains of industry like Charles and David Koch supposed to derive their success in business because they’re so calm and rational and make such good decisions? Isn’t that what’s earned them the money to make us all tremble … Continue reading

September 15, 2014
by Will Bunnett
1 Comment

Decisively Improving Hillary Clinton’s Political Brand

Back in 2007 and 2008, Hillary Clinton, candidate for president, had trouble making up her mind. Just as commercial brands must be decisive, indecision at the top of the Clinton campaign ended up undermining the entire #politicalbrand, contributing to an … Continue reading

August 13, 2014
by Will Bunnett
Comments Off on Republicans Attack Government’s Brand, 2 of 2: Origins and Future of a Branding Problem

Republicans Attack Government’s Brand, 2 of 2: Origins and Future of a Branding Problem

Conservative hero (and top government official of the United States) Ronald Reagan famously said, “Government is not the solution to our problem; government is the problem.” That quote is perhaps the most iconic example of Republicans’ systematic efforts throughout recent … Continue reading