Will Bunnett

Politics • Branding • Psychology

January 20, 2015
by Will Bunnett
Comments Off on Obama About to Ace the Impossible Choice Between Fairness and Growth

Obama About to Ace the Impossible Choice Between Fairness and Growth

Fair is fair, right? Well, except when it’s unfair. Appealing to people’s sense of fairness can be incredibly powerful in politics, but fairness is also one of the trickiest concepts in political psychology and cognitive linguistics to get right. Many … Continue reading

January 7, 2015
by Will Bunnett
Comments Off on Why Democrats Must Stop Campaigning and Start Managing Political Brands

Why Democrats Must Stop Campaigning and Start Managing Political Brands

If the problem for Democrats isn’t the policies, it must be the other stuff — the trust, the emotional connection, the identity. In short, the political brand. And judging by some of the contradictory results buried in Democrats’ mid-term