Will Bunnett

Politics • Branding • Psychology

August 13, 2014
by Will Bunnett
Comments Off on Republicans Attack Government’s Brand, 2 of 2: Origins and Future of a Branding Problem

Republicans Attack Government’s Brand, 2 of 2: Origins and Future of a Branding Problem

Conservative hero (and top government official of the United States) Ronald Reagan famously said, “Government is not the solution to our problem; government is the problem.” That quote is perhaps the most iconic example of Republicans’ systematic efforts throughout recent … Continue reading

August 5, 2014
by Will Bunnett
1 Comment

Republicans Attack Government’s Brand, 1 of 2: The Anti-Brand

In a way, the closest branding parallel to today’s Republican Party is the punk movement. Punk emerged and grew as a sort of anti-statement, a counterpoint to popular culture, commercial marketing, and other forms of telling you what to think. … Continue reading