The Unique Challenges of Political Branding

When I see corporate branding experts tackling politics, I see lots of analysis of presidential races, but not that much about broader party branding. It makes sense: presidential races command more attention generally, and you’ve gotta go where your audience is. Moreover, presidential races are often the only level of…

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The Conservative News Bubble Is Psychological

Charlie Cook rightly points out that the conservative news bubble isn’t just differences of opinion or predictions gone a little wrong: What we’ve seen are “astonishing miscalculations on hugely consequential matters.” For my part, I’ve already explained why I think this bubble — the bubble that caused presidential loser Mitt…

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