Will Bunnett

Politics • Branding • Psychology

October 21, 2013
by Will Bunnett
1 Comment

From Digiday…

Will Bunnett, a senior strategist at Trilogy Interactive, and a former producer at Obama for America, said that in spite of these problems, Republicans have a successful niche brand at the moment — the base isn’t going anywhere. So they need to find a way to convince new voters that the Republican brand is relevant to them. That’s going to be hard to do without a strong, visible leader.

“It’s very similar to the branding problem Apple had in the early ’90s, when it had a small, devoted following, but its brand didn’t seem relevant to most PC users,” Bunnett said. “Apple fixed its brand problem with innovative products and design. But without a Steve Jobs-like leader, Republicans will have a hard time innovating.”

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October 14, 2013
by Will Bunnett
Comments Off on Republicans’ Brand Loses Them the Shutdown Fight

Republicans’ Brand Loses Them the Shutdown Fight

When the Republicans shut down the government in the 1990’s, Rep. Newt Gingrich thought the president would take the blame — but Rep. Dick Armey knew that was the wrong answer to the wrong question. The question would be one … Continue reading

Sad Mitt Romney didn't want to write a concession speech.

October 9, 2013
by Will Bunnett
3 Comments

The Conservative News Bubble Is the Most Destructive Force in the Country

Somewhere along the way, that right-wing echo chamber that used to just help conservatives swiftboat John Kerry and so forth stopped being a tool for cynical manipulation and actually took over the right-wing worldview, elites and all. It’s now caused … Continue reading