Will Bunnett

Politics • Branding • Psychology

September 26, 2013
by Will Bunnett
Comments Off on Top Five Branding Principles for Email Advocacy

Top Five Branding Principles for Email Advocacy

MoveOn was the original, the big dog and role model — until it laid off a bunch of its staff and changed direction late last year. Proving that the pressures on MoveOn weren’t a fluke, DFA also made big changes … Continue reading

September 6, 2013
by Will Bunnett
Comments Off on Ruining Your Brand through Politics: Kenneth Cole

Ruining Your Brand through Politics: Kenneth Cole

WARNING: Graphic photo of violence below. Kenneth Cole is clearly trying to position itself as provocative and indulgent, but its tweets about politics in the Middle East surely must be too insulting to help the brand. Companies often bring politics … Continue reading