September 26, 2013
by Will Bunnett
Comments Off on Top Five Branding Principles for Email Advocacy
MoveOn was the original, the big dog and role model — until it laid off a bunch of its staff and changed direction late last year. Proving that the pressures on MoveOn weren’t a fluke, DFA also made big changes … Continue reading
September 16, 2013
by Will Bunnett
1 Comment
With increasingly wide adoption of advocacy email best practices, and with so many progressive groups so closely aligned politically, some advocacy groups, candidates for office, and others in the progressive political email universe are having a hard time standing out … Continue reading
September 6, 2013
by Will Bunnett
Comments Off on Ruining Your Brand through Politics: Kenneth Cole
WARNING: Graphic photo of violence below. Kenneth Cole is clearly trying to position itself as provocative and indulgent, but its tweets about politics in the Middle East surely must be too insulting to help the brand. Companies often bring politics … Continue reading