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Month: September 2013

Top Five Branding Principles for Email Advocacy

September 26, 2013 Author: Will Bunnett Category: Blog

MoveOn was the original, the big dog and role model — until it laid off a bunch of its staff and changed direction late last year. Proving that the pressures on MoveOn weren’t a fluke, DFA also made big changes a few months later. In a more mature, more competitive…

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Save Your Email Advocacy Program with a Strong Brand

September 16, 2013 Author: Will Bunnett Category: Blog

With increasingly wide adoption of advocacy email best practices, and with so many progressive groups so closely aligned politically, some advocacy groups, candidates for office, and others in the progressive political email universe are having a hard time standing out from the crowd. What can they do to differentiate themselves?…

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Ruining Your Brand through Politics: Kenneth Cole

September 6, 2013 Author: Will Bunnett Category: Blog

WARNING: Graphic photo of violence below. Kenneth Cole is clearly trying to position itself as provocative and indulgent, but its tweets about politics in the Middle East surely must be too insulting to help the brand. Companies often bring politics into their brand, of course, but there’s a pretty accepted,…

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Recent Posts

  • Fact: Psychology Can Beef Up Hillary Clinton’s “Briefing”
  • Hillary Clinton’s Campaign Launches Strong on Inequality
  • The Political Brand Fallout in Indiana
  • Obama About to Ace the Impossible Choice Between Fairness and Growth
  • Why Democrats Must Stop Campaigning and Start Managing Political Brands

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