Will Bunnett

Politics • Branding • Psychology

August 26, 2013
by Will Bunnett
Comments Off on Case in Point: Republicans Can’t Rebrand

Case in Point: Republicans Can’t Rebrand

Republican floundering on immigration reform is a textbook illustration of why accountability and authority are so important to managing brands. In my estimation of how political brands are made, I claimed that when it comes to parties, “Short of [electing … Continue reading

August 15, 2013
by Will Bunnett
Comments Off on Damaging Your Brand Through Politics

Damaging Your Brand Through Politics

A Wisconsin state legislator says political donors shouldn’t have to disclose their employers because it hurts the business climate. But does engaging in politics hurt a company’s brand? The answer is basically: the more controversial the topic, and the more … Continue reading