Republican floundering on immigration reform is a textbook illustration of why accountability and authority are so important to managing brands. In my estimation of how political brands are made, I claimed that when it comes to parties, “Short of [electing one of its members as the nation’s president], no one…
Damaging Your Brand Through Politics
A Wisconsin state legislator says political donors shouldn’t have to disclose their employers because it hurts the business climate. But does engaging in politics hurt a company’s brand? The answer is basically: the more controversial the topic, and the more directly engaged the company gets, the greater the risk —…