Good branding requires discipline. Thus, brands tend to thrive on clear chains of authority and accountability. The Republican Party has an unhealthy brand. That’s been clear since well before the drubbing the party took in the 2012 presidential and senatorial elections. The Republican National Committee recognized the branding problem and…
Is the Democratic Party’s Brand the One in Trouble?
Since the Republicans got smoked in the 2012 elections (at least in the races for the Senate and presidency), much has been made of the decline of the Republican brand, the structural and demographic holes the party is digging itself, the Republican National Committee’s re-branding study, etc. But noted Democratic…
Did Organizing for Action Damage its Brand with this Email?
Late last night, I got an email from Ivan Frishberg, BarackObama.com about climate change (see below). Well, eventually I figured out it was about climate change. The subject line said simply, “Unicorns exist**”. Interesting subject line, but whenever I see something like this in online politics, it makes me think…