Will Bunnett

Politics • Branding • Psychology

May 30, 2013
by Will Bunnett
5 Comments

How Political Brands Are Made

Good branding requires discipline. Thus, brands tend to thrive on clear chains of authority and accountability. The Republican Party has an unhealthy brand. That’s been clear since well before the drubbing the party took in the 2012 presidential and senatorial … Continue reading

May 16, 2013
by Will Bunnett
Comments Off on Is the Democratic Party’s Brand the One in Trouble?

Is the Democratic Party’s Brand the One in Trouble?

Since the Republicans got smoked in the 2012 elections (at least in the races for the Senate and presidency), much has been made of the decline of the Republican brand, the structural and demographic holes the party is digging itself, … Continue reading